A new advertising campaign has launched across Birmingham and Solihull encouraging young men to reach out for mental health support through a free, confidential text service.
Three young men are sharing their personal experiences to challenge stigma and inspire others to take the first step by starting a conversation about how they’re feeling.
Anyone who feel stressed, low or withdrawn can connect with a trained mental health professional by texting ‘Space’ to 85258. The service is free, off-bill, confidential and available 24/7.
The campaign features three local men who have each chosen to get involved for their own reasons.
Blaine Rowe, 23, a professional footballer for Kettering Town FC and football coach from Birmingham, said he knows first-hand how the culture of sport can make young men feel they have to keep their struggles hidden.
“Football has always been a place of strength, resilience and togetherness, but too often it’s also a place where men – especially young players – feel they have to suffer in silence.
“Speaking up doesn’t make you weak. If anything, it’s one of the bravest things you can do.”
Anthony Taylor, from Dickens Heath, wanted to take part after experiencing severe bullying when he was younger.
“I don’t want anyone to struggle the way I did — no one should feel alone with their mental health,” said the 18‑year‑old.
30-year-old Junaid Mahmood, from Alum Rock, hopes the campaign will help break stigma within the Muslim community.
“I work in mental health services but the community and culture I come from are not highly represented in services – not because support isn’t needed, but because stigma still exists.
“Texting ‘Space’ to 85258 offers a discreet and accessible way to get support, especially for those who may not feel able to talk on the phone or meet in person.”
Since its launch in August 2025, the service – a partnership between Birmingham and Solihull Mental Health NHS Foundation Trust and Shout, the UK’s first 24/7 text messaging support service – has supported nearly 700 people across the region. However, around 70% of texters are women and young girls, which is why the campaign specifically aims to reach more young men.
Adverts featuring Blaine, Anthony and Junaid will appear on billboards and outdoor sites near Villa Park, St Andrew’s, Birmingham City Centre, and around local mosques throughout the month.
For more information about the service, visit: Mental Health Text Support Service – Birmingham and Solihull Mental Health NHS Foundation Trust
Published: 10 February 2026
