Just remember there is help out there if you want it, and there’s always hope, no matter how dark things may seem.

People across Solihull who are struggling with alcohol addiction will be getting the right support this Christmas and New Year, thanks to a new social media campaign. 

Launched by the Solihull Integrated Addiction Service (SIAS) – a partnership of organisations including Birmingham and Solihull Mental Health NHS Foundation Trust (BSMHFT), Welcome, Aquarius, Changes UK and Urban Heard – the campaign commissioned by Solihull Council will ensure that those living in the borough who are affected by alcohol, drug or gambling addictions, know how to get the vital help they need.

Currently there are around 1,000 adults across Solihull who are receiving support for their addiction. Approximately half of those are struggling with alcohol addiction. 

Those leading the Solihull Integrated Addiction Service say that alcohol misuse can lead to feelings of loneliness, shame and guilt and can impact anyone of any age, in any circumstance. 

Simon Glover, Quality Lead at SIAS, said:

“While Christmas and New Year’s celebrations are a joyous time for many, we know that for someone recovering from an alcohol addiction, this time of year can be challenging. Alcohol consumption is at its highest across the festive period. With temptation at every corner, it can cause relapse for many. Pressurised family gatherings, or perhaps lack of can be triggering for a lot of people.”

The social media campaign will launch on Friday 1 December, led by Birmingham and Solihull Mental Health NHS Foundation Trust and Solihull Council. Running until Wednesday 4 January, the campaign will include how to access help and advice, useful tips and stories of hope, like Mark Poole’s.

Solihull resident Mark transformed his life with support from SIAS, after battling substance misuse since he was 12-years-old. He said: 

“It’s amazing how much your mind can clear, even by talking. Just remember there is help out there if you want it, and there’s always hope, no matter how dark things may seem.”

Solihull residents and their families are encouraged to get in touch with SIAS if they or a loved one is struggling with addiction this Christmas, New Year and beyond. For more on the resources available see SIAS’ webpage. 

The social media campaign runs between Friday 1 December and Wednesday 4 January 2024 on Facebook, LinkedIn, X and Instagram.